On May 29, at the National Finals of the 2022 National University Business Elite Challenge Brand Planning Competition, and the China Regional Trials of the (Singapore) Global Brand Planning Competition, the projects jointly supervised by Sias University's Employment & Entrepreneurship Department and Kansas International School (KIS) won one first prize and two third prizes.

Sias has continually focused on its students' innovative abilities, has nurtured student teams, and has improved students' innovative and entrepreneurial abilities by holding various competitions. It has also promoted students' academic achievements and highlighted the educational effect of its East-meets-West philosophy with the integration of knowledge and practice.

The competition was co-sponsored by the Global Chinese Marketing Federation (GCMF), the Commercial Industry Committee of the China Council for the Promotion of International Trade (CCPIT), the Business Industry Chamber of the China Chamber of International Commerce, the Commercial Culture Association of China, the Commerce Economy Association of China, and China Trade News. It was organized by the Commercial Industry Committee of the China Council for the Promotion of International Trade. The finals of the competition involved 845 teams from 244 colleges and universities across China.

The competition has been designated a National University Students' Competition by the Ministry of Education for two years and a brand-building activity for universities to serve small and medium-sized enterprises (SMEs). In 2022 alone, it has already served thousands of SMEs. The competition has provided a platform for Chinese brands to exchange ideas and brand-building experiences with overseas brands and gives an avenue for integrating education and industry through cooperation between universities and enterprises.