Sias University held the 10th National Undergraduate E-Commerce "Innovation, Creativity & Entrepreneurship" Challenge Competition's campus selection on June 30. Due to the Coronavirus Pandemic, the selection for the Competition, with teachers and students conducting professional exchanges, was held online (Tencent Conference). A total of 21 teams, involving 101 students majoring in E-Commerce, Marketing, Business Administration, International Trade, and Human Resources, participated in the competition. The competition was divided into preliminary rounds and semi-finals. In the end, 1 grand prize, 2 first prizes, and 3 second prizes were awarded.

The selection competition focused on improving the innovation awareness, entrepreneurship education, and training of students from the School of Business. It also aimed at laying a foundation for students to start their own businesses. Teams that qualified would participate in the provincial competition (Henan) and the National finals.

The National Undergraduate E-Commerce "Innovation, Creativity & Entrepreneurship" Challenge Competition has been held 9 times and is among the foremost national university competitions. The competition aims to respond to the call for national university students to start their own businesses, nurture their entrepreneurial spirit and ability, increase their innovation awareness and creative thinking, promote employment driven by entrepreneurship, and increase the potential of university students by deepening their understanding of theory through practice. The competition also plays a role in demonstrating the implementation of undergraduate teaching reform laid out by the Ministry of Education and the Ministry of Finance through innovation education and practical teaching by strengthening the relationship between production, teaching, and research.